Course description

Google is constantly changing its algorithms, moving the goal posts, and going back on what it has said.

Google is making a big push toward a more AI-driven service. That’s why using AB tests to identify precisely what works and what doesn’t is such an important move.

Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guesswork from the process.

In fact, what split testing really amounts to, is helping your site to ‘evolve’ to become the most optimized version of itself.

What will i learn?

  • What is Split Testing?
  • SEO - What We Know and What Split Testing Has Shown Us
  • What to Test?
  • Why We Need Split Testing Now More Than Ever – The Powerful Benefits of This Strategy


  • Basic knowledge of Internet

Michiel Grotenhuis

Digital native, living and breathing all things digital. With a wealth of experience as a seasoned technology leader, I bring a strong focus on product development and business strategies to drive success.

Michiel Grotenhuis is a dedicated and passionate educator, recognized for her commitment to enhancing learning experiences and promoting personal growth through education. With a profound love for teaching and a wealth of knowledge, Michiel has made a significant impact in the field of education.




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